Signage and psychology are related. You want your signs to encourage a positive mindset and motivate customers to utilize your products and services. Psychology and color theory are closely connected. By looking at your signage’s designs through the lens of the theory of color, you will gain insight into how they impact individuals and what you can do to improve their message. This is a brief overview of the theory of color and how it can be applied to your custom neon sign for your business.
What exactly is Color Theory and How are They classified?
The color wheel contains six main colors: red, orange yellow, blue, and green. The three primary colors, blue, red, and yellow- are not produced or formed by any other combination of colors, while the three secondary colors such as orange, green, and purple are created by mixing two of the primary colors.
There is also the option of grouping colors into cool or warm such as yellow, red blue, orange, and red are warm colors, while green, purple, and blue are cool colors. It is crucial to understand the distinction between cool and warm when creating your custom neon sign. Warm colors can be associated with passion, excitement, and energy, while cool colors are thought to be more with peace, tranquility, and serenity. Of course, there isn’t any hard and fast rule. Each color is likely to have negative connotations along with positive ones (for instance, red is the color of anger, or green is the color of illness) but as a standard, it’s a good idea to keep in mind. Cool colors will be your friend when designing signage for spas.
What are the colors that Are Associated with These Colors?
Each of the six basic colors on the wheel of color has characteristics that they are associated with. Here’s the general breakdown.
Red: Power, importance, excitement, anger, danger
Orange: Friendliness, positivity, energy, change
Yellow: Joy, clarity, optimism, and caution
Green: Growth, nature, wealth, envy, sickness
Blue: Calmness, intelligence, trust, sadness
Purple: Royalty Creativity ingenuity, imagination, magic
Different shades of a hue may have different associations with their base. For instance, pink can be a red shade but tends to be a lot more associated with romantic feelings than red. These associations are used to assist you in choosing the color that best represents your company’s image.
Pick a basic color scheme
A color scheme sometimes referred to as a color palette is an outline of shades and colors you want to include in your project. It could be as straightforward as two color choices or as complex as a myriad of different shades, and it will form the basis of the entire design. In general, try to limit yourself to between three and eight hues within a color scheme with between four and five being the ideal. If you begin to include the whole rainbow in there, you start to lose your sense or theme!
Selecting your color scheme is part communication, part aesthetic. Think about, for instance the possibility of opening a gym and you need to design your advertising. Warm, vibrant, bright shades will be the most effective to convey the message about fitness, energy, and wellness. If you were creating signs for a library, selecting cool colors and subtler or muted hues would provide a message of calmness and knowledge. Then, you can further develop the color scheme is all about deciding what will look good together.
Monochromatic color schemes, that employ only one color, but varying shades, are extremely well-liked. They’re simple and look great when put together. However, they can lack contrast You’ll need to make sure that all of your shades look too similar.
Analogous color combinations are combinations that share the same color as each other on the wheel of color. For instance, you could use red, orange, and yellow together. These color schemes are easy to apply and visually appealing without being overly complicated. However, you’ll likely want to steer clear of mixing cool and warm hues.
Color schemes that complement each other use colors that are located directly opposite each other on the color wheel and that provide the best natural contrast. You’ve likely heard of the most popular color scheme for complementary colors which is the traditional Christmas colors of green and red fit perfectly! This color scheme comes with great contrast, and it can be overpowering if not handled correctly. An effective way to work with complementing color schemes is to pick one color as your dominant and then use more shades of the other. Utilizing accent colors is a great idea.
There are a lot of other different classifications of color schemes, such as triadic, split complementary and tetradic. However, the three listed above are the most basic and are used effectively in a lot of various places. After you have created your color palette, it’s time to start creating your signage. It is possible to create custom neon sign that reflects your brand’s image and attracts new customers using color theory.